More key appointments at AluK
Aluk has made a number of key appointments to its marketing and sales teams.
After two years away, Alex Gallop has returned to AluK in a new head of marketing role – responsible for formulating and planning AluK’s marketing strategies and managing all of the systems company’s marketing communications.
Alongside Alex, Lydia Pevsner has also been promoted to senior marketing executive, with a particular focus on providing marketing support to customers.
Alex commented on her new role: “I’m still as passionate as ever about the AluK brand and really enthused about the direction the business is moving in since Russell Yates returned, with the renewed emphasis on supporting customers and strengthening our relationships with them.
“We’re rolling out some really exciting new products and service initiatives, and we’re already planning our spectacular return to the FIT Show in 2025.”
AluK has also stepped up its support for customers in the projects sector, with the appointment of Shaun Impey as commercial manager for London and the south of England.
Shaun is working with Jordan Kingman, AluK’s head of architectural projects to build and strengthen relationships with clients and main contractors, secure new projects and develop new supply chain and framework agreements.
Shaun is said to have valuable experience in the facades sector, having worked with architects, contractors and consultants across the UK and Ireland for more than a decade developing bespoke and customised curtain walling solutions in timber, glass and aluminium.
He commented: “I’m passionate about the façade industry and great architectural design, and can’t wait to start sharing all the benefits of working with AluK with both new and familiar faces in façade specification.
“I’ll be looking to demonstrate the depth of technical expertise that exists here, the resources behind the business and the ongoing investments in new systems, and of course the hugely impressive AluK London Design Studio. I’m really looking forward to showing specifiers how we can help them technically, enhance performance and ultimately help their projects save time, costs and perform better.”
In addition, Paul Greenaway has been appointed as key accounts manager.
Paul’s role is to work directly with existing customers who want to grow their businesses with AluK and help them make the most of the opportunities available.
He said: “This is all about partnerships – and leveraging the strengths of both AluK and our key customers so that they achieve meaningful growth. I’m helping fabricators identify the areas within their businesses where our support will make the biggest difference – and then making sure that we deliver exactly what they need.
“That could be anything from helping them generate more leads by bringing on board some of the new AluK products, to accessing more of the free marketing support we offer to target new market sectors.
“I’ll also be focused on developing more efficient ways that we can work with fabricators so that we can provide support more quickly, particularly when it comes to training.”
Paul Greenaway is enjoying his second spell at AluK, having rejoined the business in November 2023 as an area sales manager.