Frontline expertise to glass machinery supply

Promac Group has appointed Mike Whitlam as regional sales manager for glass machinery sales.

He joins from Pioneer Trading Company, where he was group operations director, which encompassed a post as group operations director at Tudor Glass in Chelmsford.

Other roles include general manager at Warm Edge Units, a directorship at Martindales Insulated Glass, as well as management roles with specific responsibilities for IT implementation at Lisec and Uniglaze.

“Glass manufacture is rapidly changing and a new generation of platforms, combined with more effective software and IT integration, can help IGU manufacturers and glass processors be more efficient, deliver better quality and do so more cost-effectively,” Mike said.

“I see my role as working with manufacturers to deliver all three.”

Managing director Joe Hague said: “It’s about recognising change in the market. IT, Manufacturing 4.0, and increased connectivity are transforming the glass sector. This is very much Mike’s background. And having sat on the other side of the fence, he gets the issues that our customer’s face each and every day.

“Promac is not simply about machinery supply. We sit in the middle between the market and machinery manufactures. It’s our job to add value by working with our supply partners and customers to drive forward innovation.

“We’re not about delivery of machines and walking away. We’re about partnership and Mike brings exactly the right expertise to the table to deliver that.”