New look door designer

Distinction Doors has made some key improvements to its online sales tool, the door-designer configurator, designed to deliver a better user-experience for customers and homeowners. 

Developed in-house, the team has focussed on improving functionality, with a new design forming part of this development.

“We wished to make the door-designer even easier to use,” commented Bethaney Larkman, marketing manager at Distinction Doors. “This meant removing the complexity by streamlining options and adding new functions.”

The doors are split into three categories: nxt-gen, Signature and Contemporary. A search function is in the top menu bar if the user is seeking a certain door. The glass options show what’s currently available and are only relevant to that door style.

The biggest challenge was reducing the load time. “We have not only increased the site load speed, but we can now use higher-quality images too,” continued Bethaney. “This means that consumers can now appreciate more of the detail, including our beautiful woodgrain finish, in higher-resolution door and glass images.

“To further encourage consumer engagement, we have improved the preview function. Users can tweak and re-size the door to suit their chosen house or sample image. We have also developed the site so that request a quote remains on the bottom of the door visual throughout so the user can enquire at any stage.”

Users also now have the ability to save orders and return to them later. FAQs and request a brochure have also been added to the top menu.

Distinction customers listed on the showroom locator will now receive leads more efficiently as users will select from a list of showrooms local to them at the point of requesting a quote.