Made for Trade unveils new corporate identity
Made for Trade has revealed a new corporate identity at the 2022 FIT Show.
Following a new look image and branding for its multi-award winning Korniche product line last year, Made For Trade’s ‘refreshed and reimagined’ corporate identity features a stylised angular typeface and design elements that are said to reflect the company’s ‘cutting-edge’ fenestration products and engineering.
The new look has been designed ‘hand-in-hand’ with the revitalised Korniche brand and is part of a broader marketing drive from the Wynyard-based outfit.
According to Made for Trade, the new identity will allow the company to further build a brand with greater impact across a broader range of marketing streams to reach new customers.
Intended to become quickly identifiable to consumers, and to capitalise on the success of the Korniche product range, Made for Trade adds that it is set to further maximise sales for trade customers.
After being unveiled at the FIT Show 2022, the new-look logo and branding will be introduced across digital and physical platforms from June 2022.
