Joedan Group targets £25m turnover
One of Gloucestershire’s leading home improvement specialists is celebrating 35 years in business in style after it created 32 jobs to cope with a demand in its products and services.
The Joedan Group, which is part of the Conservatory Outlet retail network, has seen sales increase by 25% since lockdown eased and has recently announced ambitious expansion plans to boost turnover to £25m by 2026.
As part of this growth, the family-run business is gearing up for a rebrand that will see all its Design Centres trading under the name of Joedan Windows & Doors.
Winchester (Hampshire), Orpington (Kent) and Newport (Isle of Wight) will follow its HQ in Tewkesbury and its design centre in Bournemouth to adopt the name change.
The rebrand officially launches this month and will involve internal/external signage, as well as new marketing material, website, uniforms and livery over the coming months.
John Purcaro, founder of the Joedan Group, explained: “Due to a period of significant growth and a recent £2m investment in new manufacturing and technology, we believe now is the right time to bring all our Design Centres under the Joedan name.
“The decision is the perfect opportunity to revitalise the group and will not only strengthen our commitment to our staff, but will also reinforce our continued investment, unique product placement and dedicated service to our customers.”
“One of our key commitments is to reduce our ‘carbon footprint’ and our environmental philosophy and the operational choices we make reflect this,” continued John. “Our manufacturing, supply and installation operations follow strict recovery and recycling policies for example.”
Joedan employs 148 people across its five sites in the UK. Along with the five Design Centres and manufacturing facility, Joedan also owns Joedan Commercial Division, a market leader in commercial glazing refurbishment, providing local authorities, schools, architects and building contractors with a diverse choice of architectural glazing systems.
