International award winner
Yale has won the Red Dot Award: Brand and Communication Design 2021.
The Brand and Communication Design Award is focused on excellent quality of design and creativity. Judged and assessed by 24 international judges, entries to the award are comprehensively evaluated, looking at the creative idea, the form, and the communicative effect of every entry.
Yale’s detailed entry impressed the judges with its creative and innovative transformation of the Yale brand. Key to the development of the brand identity, the iconic brand was transformed, moving it into a digital era.
With the smart industry rapidly transforming and evolving, it was important for Yale to create a coherent future-focused brand message, which could be used across the 125 countries the Yale brand is present in, the company said. The brand’s development project reflected the change in the Yale values and positioning, and this was also portrayed in the new product designs and matching the modern typeface.