Show sees fresh interest

More than 40% of exhibiting brands at the FIT Show will be making event debuts, organisers have announced.

Brands including Rockdoor, Exlabesa, Solar Calibre, Storm Building Products, UK Doors Online and Adminbase are all set to premiere at FIT Show.

Visitor pre-registration figures continue to track at over 100% above the figures for the same period in the campaign for its 2019 event, reinforcing what organisers say is an “unwavering appetite” for the trade show.

The report follows the announcement that the final stage of the easing of lockdown restrictions in England has been delayed until July 19, at which point all restrictions on social distancing, travel and mass gatherings are set to be lifted.

The FIT Show is welcoming more than 200 exhibitors to the NEC on September 26-28, 2021).

Natasha Erskine, UK Doors Online marketing director, said: “As a new start up, we think exhibiting at FIT Show is the perfect opportunity to showcase our business and let the trade know about the services we can offer.

“Industry exhibitions provide a unique opportunity to reach the whole market, and even though we are still newbies we couldn’t pass on the chance to really get our name out there and show how good we are at FIT.”

Bruce Mitchell, Storm Building Products MD, said: “The FIT Show is a fantastic opportunity to connect with the best in the industry and Storm will be launching our exclusive mineral-based decking, Deckorators, along with our new canopy system.”

FIT Show event director Nickie West commented: “And visitor appetite for FIT Show remains strong with an unprecedented level of early registrations. We’re all looking ahead to September as a crucial marker in the industry’s roadmap as we strive to get back to face-to-face business and reconnect with the market.

“FIT Show will present the first opportunity for the market to see, touch and compare the latest products side-by-side since 2019. I’m excited to welcome our new and returning brands, and our visitors, when we open the doors to FIT Show 2021.”