Do you suffer from data anxiety?
Feel overwhelmed by data overload? Can’t see the wood for the trees and concerned that you’re missing important information? Then you’re not alone, says Elton Boocock, managing director of Business Pilot.
Data anxiety is a thing: it is the symptom of data overload in business, which clouds rational thinking and good decision making. And there is so much data out there: sales data, website data, financials – the list goes on.
In business, we know that we need to be capturing data, analysing it and making informed choices as a basis for growth but that can be overwhelming; you lose sight of what’s important and that leads to inaction or the wrong choices.
A survey of business leaders by InterSystems and Vitreous World found that more than half (51%) of senior decision-makers in UK businesses felt overwhelmed by the data generated within their organisation, rising to 61% among those working in larger organisations with 1,000+ employees.
Data is only of use if its accessible and delivers insight. If you aren’t processing it and managing it, having a lot of data that doesn’t help only clouds things.
What we have done is to cut through all of that to focus on what’s actually important to installation businesses based on our direct experience of working inside two of them, to give retailers a snap-shot in real-time of the data and metrics that allow them to make informed business choices.
Business Pilot mobilises the power of cloud-based technologies, giving installers complete visibility of each and every element of their operation from leads and conversions to job scheduling, cost of installation, service calls, and financial reporting.
Our system supports our customers in collecting a lot of data but its value comes in the way it’s cut and represented. The power up we’ve launched for our new dashboard gives people access to the data that’s critical to running their business. Nothing more, nothing less.
The new Business Pilot Dashboard pulls the business management information that the CRM collates automatically about key areas of business performance and translates it into an easy-to-understand headline analysis as follows.
Ops Dashboard. This pulls in headline financial performance details including sales, cash in the bank, balances, outstanding, orders, invoices fitted value, costs and gross profit. Each is automatically updated with every new sale made, job completed, or bill paid.
Status Dashboard. This gives installers instant visibility of where a lead/sale or installation their lead-to-contract or contract-to-delivery pipelines. For example, installers can see the value of leads allocated, how many jobs have been quoted, the value of quotes followed up, the value of quotes waiting for a demo etc.
Alternatively, the value of jobs with completed surveys, those with a confirmed installation date, those on hold, are also broken down, supporting effective cash forecasting, and is updated instantly and automatically as soon as a job moves in its pipeline.
Sales Dashboard. This flags unassigned leads, and highlights who assigned leads have been allocated to, tracking their individual performance and hit rate.
People and Area Sales Dashboard. This provides a broader helicopter overview of who leads have been allocated to.
Leads and Products Dashboard. This allows you to track the performance of products and your lead generation activity, providing a headline overview of which products are selling best and where leads were sourced.
Marketing Dashboard. This provides more detailed insight on how much each lead costs you to acquire and the effectiveness of any campaign at any given point, allowing installers to maximise return on investment by understanding which channels are not only delivering the highest number of leads, but most cost effectively.
There’s no fluff here. The Dashboards give you the metrics that really count. At the same time, while Business Pilot allows you to extract data against almost any stream, we have focused on the things that every business actually needs to know to keep things simple and avoid overload.
We want to be the cure for data anxiety, not contribute to the problem.
