Returns on marketing investment
Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them.
The Barnsley-based Rehau fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign, and these are being passed to its stockists and distributors nationwide.
Managing director Martin Nettleton said: “We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.”
Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page one of Google searches for Rehau frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO.
The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.