Posted On - 12/04/2023
Ben Brocklesby, director at Origin, discusses why demonstrating value is more important than ever before. Following the events of 2022, the housing market is in a state of flux. Rising mortgage rates are discouraging house buying, and rising energy bills are limiting homeowners’ budgets to renovate. In reaction to this, much of the construction industry is cutting prices to undercut...
Posted On - 12/04/2023
Made for Trade’s marketing manager, Ian Bousfield, looks ahead to the 2023 FIT Show, and reflects on how the event has played a crucial role in the company’s success. How do trade exhibitions fit in the online, social media and post-Covid age? It’s a question many companies might ask themselves when it comes to marketing and brand promotion, when the...
Posted On - 12/04/2023
If you are looking to equip your customers with valuable knowledge and insight, then you can’t beat hosting an open day for maximum efficiency, argues Listers’ MD Roy Frost. While reading the trade press over the last few months, one word has emerged more than ever: change. Change itself is a positive force, and it implies modernisation, adaptation, and correction....
Posted On - 12/04/2023
Video is the new frontier in marketing. Used correctly, and the results can be astonishing, argues director of Lasco PR and marketing, Nathan Bushell. Not long ago, video production required the services of a professional team, days of planning and a big budget. And even then, the results may not have been what you were expecting. Today, we are all...
Posted On - 12/04/2023
By Aaron Solomon, sales executive at Insight Data. 2023 has the potential to be a great year for many companies within the fenestration and glazing industry. What will define success from failure in the coming months is something that every business will almost definitely need – a strong marketing plan. Executing such plans is not easy, with knowing who to...
Posted On - 12/04/2023
Over the last few years, many aspects of the glazing industry have been through an accelerated period of change. Marketing is no exception, as Iain McInnes, founder of WeBuildBrands, explains. In the business world, change is arguably one of the only things that remains constant. Every so often however, certain factors act as a catalyst, driving change at a greater...
Posted On - 12/04/2023
By Mike Crewdson Most companies in the UK home improvement sector have not had to worry too much about retail lead generation in the last two years as the pandemic led to an unprecedented surge in home improvement enquiries. Most window companies I know had record order books and record enquiry levels. The mistake some made, and the industry has...
Posted On - 12/04/2023
It’s less than five months until the industry’s main event returns to the NEC for its 10-year anniversary. As FIT Show draws closer, we ask event director, Nickie West, about the role that FIT Show plays in the marketing mix for its exhibitors. As event organisers, we know how important it is to invest in our own brand in order...
Posted On - 12/04/2023
With the cost-of-living crisis and economic turmoil facing the industry, Gerald Allen, head of marketing at Epwin Windows Systems, discusses why companies should invest in effective marketing strategies to remain competitive. When times get challenging and costs are being squeezed, marketing looks like an obvious place to cut investment. But it’s always a mistake to do so! There’s a popular...
Posted On - 12/04/2023
Ben Aspinall, DoorCo’s head of IT & marketing, explains that it’s DoorCo’s customers that sit central to their 2023 marketing strategy and highlights what he thinks is important in the coming year. With another unpredictable and probably challenging year ahead, DoorCo is taking a considered approach to marketing in 2023. This doesn’t mean we are cutting back – even in...
Posted On - 12/04/2023
Bethaney Larkman, marketing and communications manager for Distinction Doors, explains why marketing is an investment and how it can help deliver quality and meaningful results especially in a difficult economy. At a time when budgets are being implemented or set ahead of the new financial year, we must be mindful of the challenges facing many UK businesses. Directors will review...
Posted On - 12/04/2023
Fiona Lund, managing director of Brouha, discusses how businesses can best harness their marketing resource to face current challenges in a positive and productive way. Rising interest rates, increasing cost of materials and energy, interruptions in the supply chain, changing consumer behaviour: These are not ideal conditions for any organisation to start 2023 after a challenging couple of years. Businesses...
Posted On - 12/04/2023
Katie Bregazzi, operations director at Balls2 Marketing, explains how vital it is to maintain your marketing presence in times of economic uncertainty. With rising interest rates, a cost-of-living crisis and seemingly endless news of strikes, it’s fair to say that we find ourselves in uncertain financial times. And it’s at times like these, when the natural reaction for many companies...
Posted On - 08/02/2023
Windowlink managing director Mark Dudley discusses technology, and how it’s transformed society since the pandemic. We’ve finally reached a stage where life has more or less returned to normal after the pandemic. I’m reluctant to in any way suggest it’s ‘over’ – people are still catching COVID, and probably will be for many years. There’s always the possibility that a...
Posted On - 08/02/2023
Andrew Scott, founder and MD of marketing agency Purplex, explains why companies should continue investing in their sales and marketing strategies in 2023, despite economic uncertainty. During and after the pandemic, the home improvement market boomed. As a result, lots of companies expanded, taking on bigger premises, spending more money on new equipment and facilities as well as recruiting more...
Posted On - 08/02/2023
By Alex Tremlett, operations manager, Insight Data With research from Insight Data showing that there has been a drop in demand across the sector, it is great to see how resilient many businesses have been across the past 12 months. However, due to market uncertainty, companies will be looking at finding new ways to create business within the current climate....
Posted On - 08/02/2023
Fabricators need to manage their costs on aluminium products carefully, or they run the risk of losing money, according to Greg Beachim, sales manager at First Degree Systems. As the market shifted during 2022 and into 2023 from high demand and volume products, to lower demand but higher margin products, the popularity of aluminium windows and doors continued to rise....
Posted On - 08/02/2023
2023 is shaping up to be slower and tougher, which means lead management becomes even more important. We talk to Business Pilot MD, Elton Boocock, to find out more. There are a lot of unknowns about what lies ahead in 2023 but with inflation at around 11% and energy prices at record highs, it’s likely that the first half of...
Posted On - 08/02/2023
As we embark on another interesting year, Ab Initio’s Rhonda Ridge, creator of AdminBase, explains how the right project management software can help installation businesses stay on track, be more efficient, and improve customer satisfaction. I don’t want to talk the market down because there’s enough of that going on elsewhere, but there is no denying that we’re kicking off...
Posted On - 31/01/2023
A creative and integrated approach to marketing is enabling UAP to boost brand awareness and reach broader target audiences. Kamila Kasperowicz, marketing director for UAP, explains why and how. As a specialist in locks and hardware for doors and windows, UAP operates in an industry that tends to lag behind in marketing. Integrated campaigns featuring multiple tools are few and...
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