Posted On - 02/08/2023
By Aaron Soloman, sales manager, Insight Data. Email marketing has evolved into an indispensable element of modern marketing strategies for businesses of all sizes. Its ability to facilitate direct and efficient communication with customers and prospects while being cost-effective is unmatched. By leveraging personalised and relevant messaging, businesses can enhance engagement rates and boost revenue, making email marketing an essential...
Posted On - 01/08/2023
Efficiency, accuracy and professionalism all played a part when Spectral chose to partner with First Degree Systems to install Window Designer across its multi-site operation. When experienced window professional Jason Wilder established trade fabricator Spectral Windows in 2020 following a period away from the industry, he and fellow directors Nick Rudd, Phil Redfern and Scott McQueen turned to Window Designer...
Posted On - 01/08/2023
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. What do you think are the factors for success for your business? What insight and wisdom do you need? Tennyson said ‘knowledge comes, but wisdom stays’. How do you measure ‘success’ might be a place to start, because it’s not the same answer for everybody. For you...
Posted On - 01/08/2023
Rhonda Ridge, creator of the AdminBase installer management system, looks at some of the typical problems faced when remote working and explains how the right software can bring teams together. Managing a remote team, or indeed being part of a remote team isn’t always easy. Installation teams that are out on site all day can suffer a lack of face-to-face...
Posted On - 01/08/2023
By Aaron Soloman, sales manager, Insight Data. The Bank of England has recently announced yet another hike in the base interest rate, following a surprising rise in inflation in February. Consequently, a rapid surge in costs has rendered borrowing unaffordable for many, with rates reaching their highest level since the financial crisis in 2008. These changes have led to an...
Posted On - 01/08/2023
The Glazing Summit returns for its fifth year on Thursday, 12 October, with the one-day industry conference expected to attract around 500 fenestration leaders. Taking place at regular venue, Edgbaston Stadium and Conference Centre in Birmingham, the Summit, headline sponsored by Yale, is being heralded as a must-attend event for industry professionals. The event presents the opportunity to tackle the...
Posted On - 01/08/2023
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. Back in February I wrote about having confidence in your pricing on my LinkedIn profile that sparked some discussions and debate. The principal message was ‘know your value’; of course, your value is not just in your own hands to judge, it’s in the hands of the...
Posted On - 13/04/2023
FIT Show event director, Nickie West, speaks exclusively to Glass Times’ editor, Luke Wood ahead of the exhibition’s special 10-year anniversary. Luke Wood (LW): This year’s show marks a significant anniversary – did you anticipate it becoming such a success? Nickie West (NW): FIT Show 2023 marks a decade since we launched at Telford. In the world of exhibitions, where...
Posted On - 13/04/2023
Managing director of Business Pilot, Elton Boocock, explains why the FIT Show is an extension of the community the company is building in the window and door industry. Since we launched in 2019, building a community of users and partners was just as important for us as developing the Business Pilot software. Here are four reasons why building a community...
Posted On - 12/04/2023
Birmingham’s NEC will play host once again to the FIT show next month. Susie Sinden, media director at Brouha Marketing, takes a look back at how the exhibition has grown into what it is today. It’s hard to believe that the FIT Show is already celebrating its tenth anniversary. It certainly doesn’t feel that long ago that Paul Godwin and...
Posted On - 12/04/2023
Rhonda Ridge of Ab Initio, creators of the AdminBase installer management system, talks about the importance of change and offers a sneak peek into what the company will be showing at this year’s FIT. As the saying goes: “If you always do what you’ve always done, you’ll always get what you’ve always got.” And yet so many of us resist...
Posted On - 12/04/2023
By Aaron Solomon, sales manager Insight Data. The fenestration industry has shown its grit and determination after the challenges presented by the post-pandemic market and spiralling energy costs. However, despite such perseverance, the Construction Products Association forecasts a 3.9% fall in construction output in 2023. This is due to a number of factors including high product prices, materials and labour...
Posted On - 12/04/2023
A successful CRM system shouldn’t work in isolation, argues Business Pilot’s managing director, Elton Boocock. When Business Pilot was launched in 2019, it was designed to meet the demands of a modern window and door industry, because existing CRM systems on the market were limited in their reach, according to its founders. Since Cherwell Windows’ Jim and Ryan Breslin, and...
Posted On - 12/04/2023
Rhonda Ridge, of installer management system, AdminBase, discusses why information is so important to installation businesses, and explains how to get the most out of the data they already have and use it to significant effect. The more you know about your business, the better it will be. Why? Because you will be able to make quicker and better...
Posted On - 12/04/2023
Gemma Diratzonian, marketing manager at Yale Door and Window Solutions, discusses why marketing is still a vital business function to a company’s fortunes. Often during challenging times, businesses will closely manage costs and marketing budgets are easy targets to be cut. However, during these times it’s important to continue to maintain brand awareness, promote your products, sponsor industry events, stay...
Posted On - 12/04/2023
61% of installers say that ‘maximising sales opportunities’ is the primary reason for seeking new quoting software, according to latest research from Tommy Trinder. Tom Barfield, business development consultant to Tommy Trinder, speaks to a lot of window installers; he’s carried out more than 750 demos of Tommy Trinder’s Framepoint app over the last couple of years. And, according to...
Posted On - 12/04/2023
Having the right products in 2023 is only part of the answer, according to Sternfenster’s sales director Nathan Court, who asks: can your customers see them? We report. The talk in the glass and glazing trade press at the start of 2023 has been very much about where the demand for home improvement products is coming from, but less about...
Posted On - 12/04/2023
After the combination of a global pandemic, rising costs, supply chain and resource issues over the last few years, it might sound strange to say that events in 2023 could pose the biggest challenge to our industry in years. Selecta Systems marketing manager, Mark Walker, offers his view on the marketing opportunities that come with the possible challenges ahead. Since...
Posted On - 12/04/2023
Phillipa Edmunds, marcomms assistant at Rehau Windows UK, explains that building a strong link between customers, trusted installers and fabricators is crucial during the current climate. As we head further into 2023, the cost-of-living crisis may start to affect window installation projects for money-conscious customers. It is, therefore, important that installers and fabricators focus upon marketing and customer service to...
Posted On - 12/04/2023
Andrew Scott, founder and MD of full-service marketing agency, Purplex, reveals the top marketing trends that will keep companies ahead of the game in 2023. A few months into 2023 and the market is unfortunately still incredibly tough – companies will find that consumers are reviewing their spending habits and tightening their purse strings. In fact, recent research from the...
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