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Posted On - 04/02/2024
As a manufacturer of machinery and, crucially, tooling, Sean Mackey, co-owner of Jade Engineering, gains industry insights from a unique point of view. “As machinery and tooling manufacturers we enjoy, I believe, a unique and even privileged view of the industry,” reflects Sean Mackey, who with Adam Jones, runs Jade Engineering, which supplies the vast majority of machine tooling for...
Posted On - 04/02/2024
Running a successful business, in good times or bad, relies heavily on accurate data, from both internal and external sources. Glass Times editor, Luke Wood, visits Insight Data, which is now firmly established as the industry’s leading provider of marketing data solutions. Established in 2006 by industry veteran, Andrew Scott, Insight Data is now a leading provider of B2B...
Posted On - 04/02/2024
By Gary Dean, managing director of strategic consultancy, Truffle Pig Consulting Co. It seems almost as predictable as a New Year’s Day hangover that we start 2024 in uncertain times. It has been a long time since I was able to write the first article of a new year with only exuberance for what lay ahead; but let’s be honest,...
Posted On - 04/02/2024
It might be more than a year until the next FIT Show, which returns to the NEC from 29 April - 1 May 2025, but preparations are already well underway. FIT Show event director, Nickie West, discusses what's happening behind the scenes at FIT Show HQ on a ‘no show’ year, and offers her insight into what it takes to...
Posted On - 04/02/2024
By Gary Driscoll, sales & commercial director at Eurocell. Last year was tough trading for many industries, not just ours. Yet I believe there is room for cautious optimism in glass and glazing in 2024 despite many of the challenges we face still at play. In 2023, the market saw a slowdown in home improvements following the boom during...
Posted On - 04/02/2024
Tony Palmer, head of sales at Edgetech, makes the case for greater automation as the sector faces chronic skills shortages. Automation will help our industry make more products, more efficiently, to higher standards, and tackle the skills shortage. At the moment, we’re still very manual – especially compared to sectors like automotive. But in the decade ahead, I think that...
Posted On - 04/02/2024
Ellie Pool, DoorCo’s, marketing manager, discusses why marketing is now viewed as a central investment that supports all areas of the business, from sales to developing greener credentials. As marketers, we’ve worked our way through decades of being seen as a business cost, as opposed to an investment. It’s positive to see and feel the change in perception towards marketing...
Posted On - 04/02/2024
By Holly Rogers, director at Department of Marketing. Content marketing. It’s a phrase beloved by modern marketers. But what is it? Essentially, it’s marketing communications. It’s the things we’ve always done but rebranded, yet somehow it feels more overwhelming. And that’s because today we consume content at an unquenchable rate. The pressure to create content is felt by business owners,...
Posted On - 04/02/2024
Things may be tougher but the ‘grey pound’ still has big potential, according to Deceuninck’s Rob McGlennon – especially when you’re talking about flush and foiled products. Consumer research is thin on the ground in the UK window and door industry. Deceuninck is one of the companies to make the investment, commissioning YouGov to conduct a series of polls into...
Posted On - 04/02/2024
Deceuninck won the Promotional Campaign of the Year G-Award thanks to a close working relationship with Lasco Marketing. We talk to managing director, Rob McGlennon, to find out why. In 2022, Deceuninck won the Promotional Campaign of the Year G-Award, which followed on from the highly contended Sustainability Initiative of the Year G-Award the year previously. “For more than two...
Posted On - 04/02/2024
After a solid 2023, Jeremy Phillips, Group Chairman of CDW Systems says this year will be an ‘interesting one’ for fabricators. The doom and gloom predicted for 2023 never fully materialised, and it was only towards the end of the year when there was a drop off in orders. While we don’t want to see the market slow down, some...
Posted On - 04/02/2024
Stuart Dantzic, managing director at Caribbean Blinds UK discusses the driving forces behind the increase in outdoor living solutions. As a nation, the global pandemic taught us the importance and value of our outdoor spaces. For the best part of two years, we were forced to re-evaluate the role of our homes and gardens, resulting in many of us choosing...
Posted On - 04/02/2024
Marketing methods are ever evolving and, Brouha Marketing is often asked about the latest developments and how effective they might be. But it’s never just about one thing. Here, MD Fiona Lund, gives Glass Times readers an insight into the fundamentals of a great marketing mix. Scrolling through LinkedIn recently, I found myself reading an article titled ‘hints and tips...
Posted On - 04/02/2024
Diversification is the perfect way to create new opportunities, argues Bohle’s Managing Director Dave Broxton. During 2023, Bohle celebrated 100 years in business. The secret to this success, says managing director Dave Broxton, is its ability to constantly adjust to the needs of the market. “Cutting prices is the first step many companies take to win customers or hold on...
Posted On - 04/02/2024
Katie Bregazzi, director at Derby marketing agency Balls2 Marketing, explains why pausing your brand message during a downturn allows other businesses to move to the forefront in your customers’ minds. We hear it regularly in client conversation. Sales have dropped, we need to cut back on marketing. It’s a natural reaction in business, but it’s also a kneejerk one, and...
Posted On - 04/02/2024
The fenestration industry plays a crucial role in promoting sustainability and reducing carbon emissions. As buildings account for a significant portion of global energy consumption and greenhouse gas emissions, it is essential that the sector takes steps to improve energy efficiency and reduce environmental impact. One company that is said to be leading the way in this effort is AT...
Posted On - 04/02/2024
Antoniya Stoycheva, digital marketing and communications manager at Aluk, presents her marketing tips for fabricators and installers. Whenever fabricators or installers ask for advice on marketing, I always start by saying – hire a professional! Whether that’s an in-house marketing manager or an external agency, any investment you make will be better spent. However, there are plenty of easy wins...
Posted On - 04/02/2024
Glass Times editor, Luke Wood, visits Devon based installer ADS Windows & Doors, a company that has enjoyed significant success since its launch in 2009 and which is now targeting further growth through its burgeoning commercial operations. Based in Ivybridge, Devon, ADS Windows & Doors was established in 2009 with just three office-based employees and one team of fitters. Since...
Posted On - 04/02/2024
In an uncertain market, Warwick North West director, Greg Johnson, explains why going above and beyond for customers is the key to navigating the storm. Looking to the new year, Jeremy Hunt’s recent forecast that the economy is set to grow by 0.7% in 2024 doesn’t exactly inspire confidence, especially when interest rates remain at a 15-year high with the...
Posted On - 04/02/2024
Dual sourcing is a huge reason behind TWR’s success with installers, explains the company’s group director, Laura Richardson. When installers choose a new supplier, they have a checklist of boxes they need ticked to make sure they find the right one. Reputation, quality of product and delivery and capacity are, of course, hugely important, but a fabricator that dual sources...
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