‘Record’ sales figures

Conservatory Outlet has posted the highest sales figures in the company’s history for 2019.

The Wakefield-based business, which supplies home improvement products to a network of retailers, has seen sales rise to record levels of over £21 million for the previous calendar year, up from just over £19 million in 2018.

This 10% growth comes on the back of a year of consolidation for Conservatory Outlet, with the company’s directors deciding not to seek any new network members, instead choosing to focus on refining and developing their existing product portfolio.

Instrumental to this goal was the expansion of the Extreme brand in July 2019, with the launch of the Extreme Solid Core Door. The company also unveiled a new flat roof extension product, providing an alternative to traditional timbered flat roofs.

Conservatory Outlet teamed up with a digital marketing agency that offers expertise on: PPC, social media, email and design. This agency, DigitalKOG, works solely with network members to maximise web traffic and generate enquiries.

During the summer, Conservatory Outlet purchased two new bead saws in a bid to improve quality and accuracy, as well as an Urban SV800 Cleaning Centre.

Conservatory Outlet’s managing director Mick Giscombe said: “Despite what had been an uncertain year from a political standpoint, we’re thrilled with our sales performance across 2019. After a couple of very hectic years, we took the decision to step back and focus on nurturing our existing members and developed strategies to ensure their growth.

“Through product launches, operational improvements and increased marketing support we felt confident that we could offer further value to our members, and our sales figures are testament to this.”