TV campaign reaps rewards

Fensa has said the first six months of its TV ad campaign exceeded expectations, and that its Approved Installers are reaping the benefits.

“It’s fantastic to see the campaign performing beyond our high expectations,” Anda Gregory, managing director of Fensa, said.“We aimed to improve standards across the industry and drive awareness of the Fensa brand.

“What we are seeing as so far are homeowners making the Fensa certificate part of the purchasing process. It is a very positive result to see the TV campaign driving business to our community of Approved Installers via the Fensa website.”

The recent Fensa sponsorship on TV channel Dave, and its ‘Weekends on Dave’ comedy programming, provided six separate ad ‘idents’ shown over the course of 11 weekends and were seen more than 170 million times. Backed up by the main TV ad and a series of online marketing campaigns, the Fensa brand has been seen over 225 million times over the past six months.

Further analysis revealed that in addition to an increase in installer searches, homeowners made 412,000 searches through the Fensa website for information regarding Fensacertificates, factors that are directly attributableto the TV campaign.

Anda said: “The statistics are impressive: The TV ad has been seen by 56% of the UK population to date and each person has seen one of our ads an average of eight times. With the advertisement gaining more recognition throughout the year, and it running until December, our Approved Installers have good reason to believe that knowledge of the Fensa certificate will continue to build.”