Leading acquisition

Leads2Trade has acquired CloudGlaze in a move that it said will create the biggest volume supplier of leads for the fenestration industry.

The newly acquired glazing industry sales-lead aggregator, which was a division of digital marketing agency ICAAL, has now become fully operational under Leads2Trade.

The acquisition also includes market leading online brands, Double Glazing on the Web and Conservatory Online Prices, which include many sites currently operating in the double glazing and conservatory verticals.

Andy Royle, co-founder and director at Leads2trade, said: “We want our customers to be confident they will receive a constant flow of quality sales leads, so they can manage their own growth plans, secure in the knowledge our marketing expertise is always there to support them with quality and volume.

“Our approach to growing the business has always been to look for the right opportunity that we feel confident will propel the company forward. The CloudGlaze brand fits perfectly with our aspirations.

“With the online assets we have acquired to complement our own branded marketing campaigns, we will now be the biggest volume supplier of leads for the fenestration industry and will be able to offer our customers an even better service.”

CEO of ICAAL, Chris Tahmasaby, said: “These are exciting times for our fast-growing company and the sale of CloudGlaze will allow ICAAL to expand its digital marketing services to companies within the industry.”